Audiovisual Editing is a magical process: the Kuleshov Effect
How to apply the cinematographic rules to the Wedding Films
In this new column I'm going to explain how I apply the cinematographic rules to the Wedding Story: this is why I make Wedding Films and not "easy" Wedding videos.
A beautiful image is just a beautiful image. But its potential is infinite and it is up to the editor using its power.
One of the ways to create feelings and emotions in the viewers is the Kuleshov Effect, which takes its name from the Russian author who theorized it in the 1920s: Lev Vladimirovič Kuleshov.
Let's do an experiment. What feelings the actor Ivan Mosjoukine’s face cause to you?
Well, now what feelings it give you, linked to these images?
If you answered respectively: sadness, hunger and desire, then your answer is similar to most people's ones.
Kuleshov Effect explained
The Kuleshov effect theory says that in an unconscious way the audience projects their emotions on the actor's face which, as you can see, actually has the same expression in the pictures. So what comes immediately after the actor's face is essential to give a sense to the film sequence.
This technique was also explained by the great Alfred Hitchcock in 1964.
How to apply the Kulesov Effect to a Wedding Film
This is just one of the cinematographic rules that I always keep in mind during my editing processes. It’s not the only rule that I have in mind when I shoot. I carefully choose which frame to record, already aware of the possible future use that I could do in the editing process.
I never record and edit without a sense, there is always a reason behind. This rule, like so many others (which I will explain to you in the next articles of this section), can be applied to the Wedding Film and will build a memory that will be beyond a simple collage of beautiful images on a musical base.
Have a look at an example from this wedding trailer:"Parole nel Bosco".
As you may have noticed, during her getting ready, the bride's face may have been edited previously or after any image to give it a very specific meaning.
By placing this shot at the beninning and at the end of the trailer, I give the sensation that the Bride is living in flashforward the meaningful moments that she will live shortly after in that day. In other words, I suspend the chronological sequence to anticipate events that belong to the continuation of the Story.
A stylistic choice.
This is precisely my style about Wedding Films: apply cinematographic rules to Your Wedding Film creating a narrative report and not a videoclip.
Let it be clear that this is my precise stylistic choice and not the only one. It is possible that you are more attracted to videoclip genre, in that case I am not the right videographer for you. About this I recommend You to read this my previous article: How to choose the right Videomaker for Your Wedding
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